🎙 This week, Sarah Adam and I talked on the SaaSfluencer podcast about B2B influencer marketing. She's the Head of Partnerships & Influencer Marketing at Wix and a bit of a content creator herself on LinkedIn (17k followers!). You'll be sure to learn something about SaaS influencer marketing from this episode!
What you'll learn in the episode:
🔵 How does Sarah leverage her role at Wix into a treasure trove of influencer marketing insights she shares on LinkedIn?
🔵 What drove Wix’s shift from targeting consumers to focusing on professional audiences, and how did influencer marketing steer the ship?
🔵 What Sarah’s ‘backseat driver’ analogy says about successful influencer marketing partnerships.
🔵 What key metrics and KPIs Wix prioritizes for influencer marketing, and how sentiment analysis gives deeper insights beyond view count.
🔵 What unique challenges and opportunities exist in B2B influencer marketing, particularly on platforms like LinkedIn, Instagram, and TikTok?
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