https://saasfluencer.beehiiv.com/subscribe
This creator with 340k+ followers helps first gen professionals navigate the workplace. His story:
In 2020, Colin was skeptical of TikTok’s potential to be a legitimate platform for things other than TikTok dances and trends, but after he downloaded the app and was up until 2 am the first night parsing through videos his algorithm placed for him, he knew something was there. It took Colin a bit of experimenting with different content themes before his niche of career advice & consulting eventually found him.
We discussed why brands should invest in B2B influencer marketing, or at least experiment with it. The term “influencer” felt a bit trivializing for these knowledge leaders who are quickly becoming SaaS brand’s top trusted partners.
Untapped potential on LinkedIn as a gold mine for influencer marketing before it’s so highly regulated (and due to the super high nature of running paid ads on LinkedIn)
Colin’s advice if someone is looking to start creating their own content - experimenting and learning about what resonates with people and starting to build an audience authentically.
How brand-creator match, authenticity and storytelling have been the key to his best campaigns (and who his favorite companies have been to work with)
How content creation has actually tangibly affected his style as a manager and pushed him to be a better teammate.
For more info on influencer marketing for your company, contact Amanda.
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